The Beginning

In 1982, Robert Forenza envisioned something small—but profound: a soft, huggable globe that would bring the world closer to children and families everywhere. From a modest workshop in Vermont, he set out to create a pillow that did more than provide comfort—it would spark curiosity, foster connection, and inspire compassion for our planet. 

For decades, Hugg-A-Planet has served as a playful educational tool, transforming geography lessons into cozy moments of discovery. The mission has been consistent: “to spark wonder, foster connection, and deepen awareness of our incredible Planet Earth and all who call it home.” 

The Next Generation Steps In

Fast-forward to 2025: the company is now entering its third generation of leadership. Robert’s children, Mike, Steph, and Pat, have all stepped in to help modernize and grow Hugg-A-Planet.

Steph, who first graced the brand’s history as the “original smile” in 1988, has been working alongside Mike and Pat to update the brand, expand product offerings, and strengthen the company’s reach. Mike and Pat bring fresh perspectives on design, operations, and digital strategy, while Steph bridges the brand’s nostalgic roots with modern family and classroom needs.

Together, the three siblings are carrying forward more than just a business; they’re nurturing a family legacy while ensuring Hugg-A-Planet continues to inspire and educate kids around the world. 

A Brand Refresh Guided by Family Values

With this new chapter, the team is updating the brand’s look and reach while staying true to its core values. “Built for Hugging, Designed for Discovery,” the new vision honors the product’s roots as a soft but educational globe pillow—while adapting it for modern families, classrooms, and digital storytellers.

The refresh includes:

• Modernizing packaging and visuals with stronger educational cues and design clarity

• Expanding the product line to meet diverse age ranges and play styles

• Deepening the brand’s commitment to sustainability, global education, and community outreach 

Why It Matters

When a founder is supported by the next generation, the brand thrives not just as a company but as a family mission. With Robert, Steph, Mike, and Pat all contributing their unique strengths, Hugg-A-Planet is poised to adapt to how kids learn, play, and explore—while honoring its 40+ year legacy.

It’s more than a business transition; it’s a promise renewed: the world is a place to hug, to learn from, and to love—one globe pillow at a time.

Final Thought

From modest beginnings to a multigenerational brand, Hugg-A-Planet stands as a testament to staying true to one’s values. With youthful leadership and timeless mission, the next generation is ready to bring the world into the lives of children everywhere—one hug, one lesson, one discovery at a time.

Robert and his children are inspired by the next generation—the six grandchildren—who keep the family’s mission alive with their curiosity, joy, and love for exploring the world.

To learn more, please visit our About page: https://www.huggaplanet.com/pages/about-us